Creative concept & television advertising
Making water waste feel like money wasted
Two 30-second commercials that aired regionally, connecting water conservation habits with a tangible benefit: Water Saved Is Money Saved.
- Organization
- Lone Star Groundwater Conservation District
- My contribution
- Concept development & scriptwriting
- Focus
- Public awareness, concise storytelling, and television advertising
01
The communication task
These two regional television commercials connect water conservation habits with a tangible financial benefit. The everyday water-use and irrigation versions carry the same central message, Water Saved Is Money Saved.
02
My contribution
I developed the concepts and wrote the scripts for both commercials for Lone Star Groundwater Conservation District. The finished spots aired regionally on television.
03
One idea, two situations
The commercials connect water conservation with something immediately recognizable: money. The everyday water habits and irrigation versions give that shared message two distinct expressions, each within a 30-second spot.
The finished work
See and hear it.
Water Saved Is Money Saved I
A commercial that ran regionally connecting water conservation habits with a tangible benefit: Water Saved is Money Saved.
My contributionConcept & script
Watch videoWater Saved Is Money Saved II
A commercial that aired regionally, using irrigation to show how conserving water can also save money.
My contributionConcept & script
Watch video